This early issue offers a small window back to outdoor fashion in Japan circa 2009. Headwear, to layering concepts, the latest in rain proofs to footwear and it’s classic origins – this issue is a timestamp of outdoor style development before outdoor style had influenced the most popular fashion brands and inverted onto itself being inspired by those brands (ex. and Wander).
We particularly enjoy the tour of shops throughout Tokyo. Suppliers of the outdoor gears and garb present their shops and personal fits. Having been lucky enough to have visited a few of these locations before they’ve closed I can personally recommend you check out Bamboo Shoots and Function Junction should you find yourself in Japan anytime soon.
Techunter: “GO OUT”, interview with Mitsuru Takeshita 🔗
“I was in my late 20s, I did not know what to wear. I used to wear brands like Bathing ape or other skater brands back then. I thought it was too childish to wear a big logo on clothes, but suits or any "collection brands" are not my options. I was interested in outdoor brands that were already worn by people on the street. As I attended festivals and talked to designers and stylists at the time, they would wear those outdoor branded clothes as fashion. It was not for functional purposes.
There were some special magazines for outdoor activities that provided us with some pieces of information about those outdoor brands, but mostly they were for functions and materials and so on. It was way far from fashion. I could not find how to wear brands like The North Face or Patagonia and how to fit it all stylishly. I could not find any of the magazines covering this gear from a fashion perspective. I thought it would be interesting to introduce the pioneers that I mentioned as designers and stylists wearing outdoor clothes as fashion.”
“I was in my late 20s, I did not know what to wear. I used to wear brands like Bathing ape or other skater brands back then. I thought it was too childish to wear a big logo on clothes, but suits or any "collection brands" are not my options. I was interested in outdoor brands that were already worn by people on the street. As I attended festivals and talked to designers and stylists at the time, they would wear those outdoor branded clothes as fashion. It was not for functional purposes.
There were some special magazines for outdoor activities that provided us with some pieces of information about those outdoor brands, but mostly they were for functions and materials and so on. It was way far from fashion. I could not find how to wear brands like The North Face or Patagonia and how to fit it all stylishly. I could not find any of the magazines covering this gear from a fashion perspective. I thought it would be interesting to introduce the pioneers that I mentioned as designers and stylists wearing outdoor clothes as fashion.”
About GO OUT Magazine