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ItemGO OUT Magazing, Vol. 12, Spring 2010

The Japanese magazine "Go Out" is a popular publication that caters to outdoor enthusiasts and lifestyle followers in Japan. It emphasizes the joy of outdoor activities, such as camping, hiking, and van life, blending them with contemporary fashion, gear, and culture. "Go Out" showcases the latest in outdoor apparel, equipment, and accessories, offering readers style guides, product reviews, and feature stories on outdoor adventures. Its content inspires readers to engage with nature and incorporate outdoor aesthetics into their daily lives.
Techunter: “GO OUT”, interview with Mitsuru Takeshita 🔗

I was in my late 20s, I did not know what to wear. I used to wear brands like Bathing ape or other skater brands back then. I thought it was too childish to wear a big logo on clothes, but suits or any "collection brands" are not my options. I was interested in outdoor brands that were already worn by people on the street. As I attended festivals and talked to designers and stylists at the time, they would wear those outdoor branded clothes as fashion. It was not for functional purposes.

There were some special magazines for outdoor activities that provided us with some pieces of information about those outdoor brands, but mostly they were for functions and materials and so on. It was way far from fashion. I could not find how to wear brands like The North Face or Patagonia and how to fit it all stylishly. I could not find any of the magazines covering this gear from a fashion perspective. I thought it would be interesting to introduce the pioneers that I mentioned as designers and stylists wearing outdoor clothes as fashion. Our notes:An early issue in the GO OUT catalogue, we see lots of street fashion photography, less product features, and ads. There is a greater focus on the every day outdoor style of Japanese people, their favorite items, and the early creatives forming brands from their shared love of outdoor recreation and fashion. The GO OUT brand is also seemingly mid-transition from leading with “Outdoor Style: GO OUT” to a GO OUT first expression.
SanpoStudios® – Through interviews, brand spotlights, and our outdoor archive we spotlight the creativity of individuals and brands as they explore, reinterpret, and reimagine what it means to engage with the outdoors. 
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